Sénégal · West Africa
Wolof for connection. French for continuity.
Senegalese campaigns often need the familiarity of Wolof and the formal reach of French. M&R Edge creates both from one brief, giving banks, telecoms, health teams, NGOs and growing businesses consistent scripts, voices and videos.
Wolof for everyday audiences
Create natural customer and community messaging in the language many people use in daily conversation.
French for formal communication
Keep institutional, partner and professional versions aligned with the Wolof message.
Mobile money and banking
Explain wallet use, transfers, account security and financial products with less jargon.
Telecoms and customer care
Turn offers, setup instructions and support answers into short mobile-first videos.
Health and community programmes
Produce clear prevention, service and field-training content for mobile distribution.
Entrepreneurs and SMEs
Create product explainers and social videos without organising a separate shoot for each language.
Why it works in Senegal
French alone can sound distant in an everyday campaign; Wolof alone may not suit every formal document or partner audience. Producing both versions together gives each message the right role.
Captioned vertical exports work for social and messaging channels, while landscape versions support websites, presentations and training.
One brief, governed from start to finish
Write your brief once. The engine returns a culturally adapted script per language, a matching voiceover and a rendered video in the format each channel needs.
Every version is reviewed in one workspace with roles, approvals and an audit trail on every call. Failed jobs are never charged.